{"product_id":"whitening-powder","title":"Whitening Powder","description":"\u003c!-- EcoBrightSmile® Teeth Whitening Powder — Shopify Product Description FINAL --\u003e\n\n\u003ch1\u003eEcoBrightSmile Teeth Whitening Powder – Whitens AND Strengthens Your Teeth\u003c\/h1\u003e\n\n\u003cp\u003eThe only whitening powder that makes your teeth stronger while it whitens them.\u003c\/p\u003e\n\n\u003cp\u003eThis is for anyone who wants genuinely whiter teeth — without peroxide, without sensitivity, and without slowly destroying their enamel in the process. Whether you're dealing with years of coffee, tea, wine, or smoking staining, you've tried strips and couldn't handle the burn, or you've just started paying attention to what you're actually putting in your mouth — this was made for you.\u003c\/p\u003e\n\n\u003cp\u003eIf you've tried whitening strips, whitening toothpaste, or those gel trays and wondered why your teeth still aren't where you want them — it's not you. It's the formula.\u003c\/p\u003e\n\n\u003cp\u003eMost whitening toothpastes use abrasive particles that wear down your enamel. It can look whiter at first — but enamel doesn't grow back. As it thins over time, the yellow dentin underneath starts to show through, and your teeth end up yellower than when you started. Most whitening strips rely on peroxide, which burns your gums and causes sensitivity. The ones without peroxide are usually built around essential oils — which have no proven whitening action at all.\u003c\/p\u003e\n\n\u003cp\u003eEcoBrightSmile does the opposite. It actively remineralises and strengthens your enamel while lifting years of discolouration — so you get a whiter smile without the damage.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eHow It Actually Works\u003c\/h3\u003e\n\n\u003cp\u003eThe formula combines three actives that most whitening products never think to put together.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePAP (Phthalimidoperoxycaproic Acid)\u003c\/strong\u003e lifts deep stains from coffee, tea, wine, and smoking at the molecular level — no peroxide needed, which means no sensitivity and no enamel damage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePapaya and pineapple enzymes\u003c\/strong\u003e (papain and bromelain) break down the protein bonds that hold stain compounds to your teeth. Where PAP lifts the stain, the enzymes dissolve what's left behind.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNano-Hydroxyapatite\u003c\/strong\u003e is the ingredient most people haven't heard of — but probably should. It's the same mineral your teeth are made from. Japanese dentists have been using it for over 30 years. While the powder is whitening, the nano-hydroxyapatite is simultaneously rebuilding and remineralising your enamel. No other whitening ingredient does that.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhat You Can Expect\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUp to 8 shades whiter in 7 days\u003c\/li\u003e\n  \u003cli\u003eZero sensitivity — no burning, no pain, no avoiding cold drinks\u003c\/li\u003e\n  \u003cli\u003eOne 30g jar lasts up to 6 months with twice weekly use\u003c\/li\u003e\n  \u003cli\u003eStronger, healthier enamel over time — not just whiter teeth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhat's Not In It\u003c\/h3\u003e\n\n\u003cp\u003eNo peroxide. No SLS. No fluoride. No parabens. No artificial dyes or sweeteners. Vegan and cruelty free. If it doesn't have a job to do in your mouth, it's not in the jar.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eUsing It Is Simple\u003c\/h3\u003e\n\n\u003cp\u003eWet your toothbrush, dip it in the powder, brush for two minutes, rinse. Twice a week. Works with any toothbrush, manual or electric.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eThe Guarantee\u003c\/h3\u003e\n\n\u003cp\u003eGet at least 3 shades whiter in 30 days — or we'll refund you in full. No questions, no forms, no return required.\u003c\/p\u003e\n\n\u003cp\u003eLeaves your mouth feeling like you've just left the dentist — smooth, clean, and fresh breath that lasts.\u003c\/p\u003e","brand":"EcoBrightSmile","offers":[{"title":"Default Title","offer_id":53298567151943,"sku":"EBSTWP001","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0870\/1742\/3175\/files\/Main_Listing_Image_EcoBrightSmile.webp?v=1770675347","url":"https:\/\/ecobrightsmile.com\/products\/whitening-powder","provider":"EcoBrightSmile","version":"1.0","type":"link"}